1)
Why did they bow to him?
1.
Radak, Malbim: They deified him; refer to 24:2:1:1.
2)
How did he heed them?
1.
Radak: They enticed him, and said 'we will heed all your commands. Also you should heed us, and serve the Asherim, like all nations. He heeded them and they abandoned Avodas ha'Mikdash and served idolatry. Malbim ? he did not heed them until after Yehoyada died.
